Why your next couch might come in a box

搬家的麻烦促使一名有进取心的大学生创办了一家电子商务公司

Moving into a new apartment, or helping a friend move into theirs, 几乎是申博手机版app很多学生的必经之路. 最难的部分几乎总是艰难地推着沉重的沙发穿过狭窄的角落,爬上陡峭的楼梯.

“The McGill Ghetto [has many] small stairways and hallways; it was always a hassle,” says Frédéric Aubé, BA’21. The CEO and founder of Cozey这家加拿大第一家“盒子里的沙发”电子商务公司也参与了他的搬家活动. Dealing with the couches was never fun.

“I just thought there must be a better solution. That’s one of the reasons why Cozey was started.”

Cozey的沙发价格实惠,易于组装,不需要工具. 它们也很容易拆卸,这使得移动它们的难度大大降低.

Cozey的顾客有9种颜色可供选择(如果你想仔细看看你的选择,你可以要求免费的色板). 送货免费且快捷——通常在3到7天之间.

顾客可以选择他们想要的沙发类型——双人沙发, 一个四座和不同类型的区域赛是选择之一. The bigger the sofa, 你收到的箱子越多——每个箱子里都有一部分已经订购的沙发.

Strong start

这家总部位于蒙特利尔的年轻公司有了一个良好的开端. Cozey sold 2,400 sofas in its first year, 去年夏天,它从私人投资者那里筹集了200万美元. Cozey controls the design and sales of its products, 同时外包制造业——主要是在中国.

今年早些时候,Cozey推出了一个加拿大制造的新品牌Nook. Cozey的Nook生产合作伙伴是一家位于蒙特利尔附近的魁北克制造商.

Aubé表示:“对申博手机版app来说,向客户提供本地生产的替代方案很重要。. “申博手机版app对Nook的关注始终是选择最高质量的材料," such as Canadian wood and leather from Italy, 提供“价格非常合理的高端产品”.”

在Aubé成为企业家之前,他是一名冰球运动员. 在魁北克少年冰球联盟当了四个赛季的后卫, 他和亚历克斯·巴雷-博雷、尼科·希希尔等队友并肩作战, both of whom are now in the NHL.

Aubé对他自己在曲棍球的未来前景是现实的. “I knew my chances of going pro were slim.在打冰球期间,他对金融产生了兴趣. “我读了几本关于这个主题的书,突然灵光一闪. And then I wanted to learn more. 这是一个竞争非常激烈的领域,它在某种程度上让我想起了体育,我真的很喜欢体育.” He decided to pursue university studies. “McGill was my top pick.” He did a joint major, in finance and economics.

The right questions

他说,他在申博手机版app的那段时间在最初的想法中发挥了重要作用,帮助科泽成为可能.

“学习金融让我向世界敞开了大门:我遇到了很多聪明的人,与他们交换了我对Cozey的想法……我在第四学期得到了这个想法。, 在我最后一年半的时候我开始计划《科兹.

“回想一下经济系——(教授们)是怎么想的, 他们每天处理问题的方式……我学会了不断深入,不把任何答案视为理所当然, but to always ask: ‘Why?“问正确的问题,试着提前思考,这是我在申博手机版app的教授和朋友教给我的.”

虽然Aubé相信Cozey背后的想法是可靠的, 他承认,在公司成立之初,他有过一些焦虑的时刻——尤其是在疫情期间创办新企业的时候.

“I was three months graduated out of university, no experience in working whatsoever, 申博手机版app在一个相当高的评估中筹集了200万美元,” says Aubé.

“在第一轮(筹集投资资金)之后,, 我很紧张,不知道申博手机版app要如何满足这些期望. There was so much uncertainty around COVID.”

Launched during a pandemic

在某些方面,大流行实际上起到了推动作用. People were spending a lot more time at home – and, perhaps, taking a closer, 因此对他们的家具更挑剔. Going out to stores became much more complicated. 在网上买东西,甚至是更大的东西,变得越来越普遍.

“我在疫情期间创办了一家在线家具公司, 那时候(商店很难逛),每个人都在找家具,” says Aubé.

It hasn’t all been easy.

Aubé网站表示:“你可以和任何人谈论国际供应链和物流。. 例如,与集装箱相关的成本飙升. And recent COVID-related restrictions in China, where Cozey’s original line of sofas are made, have hampered product development.

Aubé认为,在公司成立的最初几个月里,他和Cozey团队做对了一件事,那就是抵制住了野心过大的诱惑.

“I think our execution, in terms of marketing, logistics, and how we managed our growth, was really good. We didn’t try to go everywhere or to do everything. The focus was on our customers and on our product.”

Since the company started up during the pandemic, 它不需要像其他老牌公司那样改变运营模式. “We were born in a pandemic,” he says. “对申博手机版app来说,一切都是混合的,这对每个人来说都很正常. You come into the office whenever you want; you stay home whenever you want.”

Up next: the U.S. market

Cozey的35名员工大多在蒙特利尔的总部和配送中心工作. 该公司在温哥华也有一个配送中心.

Cozey recently began offering a line of accessories, such as pillows and throws, to go with its sofas. 今年晚些时候,该公司计划开始在美国销售其产品.S. 从长远来看,它可能会扩大产品范围,包括用于家庭其他部分的家具.

Aubé表示:“申博手机版app还有很多事情要做,我认为投资者很兴奋。.

“And so are we.

(Update:机构基金管理公司CDPQ于2022年6月21日公告 $10 million investment 部分原因是为了支持该公司在美国的战略发展计划.S. market.)

Chris Chipello contributed to this article.

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